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By Aditya Kalra and Munsif Vengattil BENGALURU (Reuters) -India's government on Wednesday proposed that artificial intelligence and social media firms should clearly label AI-generated content to tackle the spread of deepfake and misinformation, prompted by similar moves by the European Union and China. With nearly 1 billion internet users, the stakes are high in a sprawling country of many ethnic and religious communities where fake news risks stirring up deadly strife and AI deepfake videos have alarmed officials during elections. The new rules require platforms to label AI-generated content with markers covering at least 10% of the surface area of a visual display or the initial 10% of the duration of an audio clip, placing more responsibilities on the likes of OpenAI, Meta, X and Google. Social media companies will also have to obtain a user declaration on whether uploaded information is AI-generated, and deploy reasonable technical measures to ensure checks and balances, the Indian government's draft proposal said. The rules will "ensure visible labelling, metadata traceability, and transparency for all public-facing AI-generated media," India's IT ministry said, inviting suggestions from the public and industry by November 6. GOVERNMENT WORRIED ABOUT GROWING RISKS OF AI The potential for misuse of generative AI tools "to cause user harm, spread misinformation, manipulate elections, or impersonate individuals has grown significantly," the government added. OpenAI, Google and Meta did not respond to Reuters queries. Indian courts are hearing high-profile lawsuits related to deepfakes. Bollywood stars Abhishek Bachchan and his wife Aishwarya Rai Bachchan have asked a New Delhi judge to remove and prohibit creation of AI videos infringing their intellectual property rights, and challenged YouTube's AI training policy. The rules about covering 10% of surface area are "among the first explicit attempts globally to prescribe a quantifiable visibility standard," said Dhruv Garg, founding partner at public policy research firm, Indian Governance and Policy Project. If implemented, the rules will require AI platforms in India to build in automated labelling systems to identify and mark AI-generated content at the point of creation, he added. India is emerging as a big market for AI firms. OpenAI CEO Sam Altman said in February that India was its second-largest market by number of users, which have tripled in the past year. (Reporting by Munsif Vengattil and Aditya Kalra; Editing by Andrew Heavens and Ed Osmond)

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BENGALURU (Reuters) -India's government on Wednesday proposed new legal obligations for artificial intelligence and social media firms to tackle a growing proliferation of deepfakes online, by mandating them to label such content as AI-generated. The potential for misuse of generative AI tools "to cause user harm, spread misinformation, manipulate elections, or impersonate individuals has grown significantly," India's IT ministry said in a press release, explaining the rationale behind the move. The proposed rules mandate social media companies to require their users to declare if they are uploading deepfake content. With nearly 1 billion internet users, the stakes are high in a sprawling country of many ethnic and religious communities where fake news risks stirring up deadly strife and AI deepfake videos have alarmed officials during elections. (Reporting by Munsif Vengattil and Aditya Kalra; Editing by Andrew Heavens and Ed Osmond)

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By James Pearson LONDON (Reuters) -The hack of Jaguar Land Rover, owned by India's Tata Motors, cost the British economy an estimated 1.9 billion pounds ($2.55 billion) and affected over 5,000 organisations, an independent cybersecurity body said in a report published on Wednesday. The report was produced by the Cyber Monitoring Centre, an independent, not for profit organisation made up of industry specialists, including the former head of Britain's National Cyber Security Centre. It said losses could be higher if there were unexpected delays to the restoration of production at the vehicle manufacturer to levels before the hack took place in August. "This incident appears to be the most economically damaging cyber event to hit the UK, with the vast majority of the financial impact being due to the loss of manufacturing output at JLR and its suppliers," the report said. JLR will report its financial results in November, according to the company's website. A spokesperson for JLR declined to comment on the report. The company started to resume manufacturing earlier this month after an almost six-week shutdown caused by the hack. The luxury carmaker has three factories in Britain that together produce about 1,000 cars per day.  The incident was one of several high-profile hacks to affect major British companies this year. Retailer Marks & Spencer lost about 300 million pounds (about $400 million) after a breach in April shut down its online services for two months. JLR, which analysts estimated was losing around 50 million pounds per week from the shutdown, was provided with a 1.5 billion pound loan guarantee by the British government in late September to help it support suppliers. The CMC, which is funded by the insurance industry and categorises the financial impact of major cybersecurity incidents affecting British businesses, ranked the JLR hack as a Category 3 systemic event, out of a scale of five.  The CMC's estimate "reflects the substantial disruption to JLR's manufacturing, to its multi-tier manufacturing supply chain, and to downstream organisations including dealerships," the report said. ($1 = 0.7451 pounds) (Reporting by James Pearson; Editing by William Maclean and Barbara Lewis)

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By Akriti Shah (Reuters) -Shares of Texas Instruments sank more than 8% on Wednesday in premarket trading, after the chipmaker's downbeat fourth-quarter profit and revenue outlook deepened worries over a drawn-out recovery in the analog chip market as tariff uncertainty plagues the wider industry. While TI has reduced some of its business exposure to the Trump administration's tariffs through trade deals, uncertainty over additional levies and trade negotiations has weighed on investor sentiment and delayed the pace of recovery. "The recovery pace is much more gradual than anticipated," said J.P. Morgan analysts, adding the wider industry "could still be muted by tariff/trade and sluggish auto recovery". Trump said in August the U.S. would impose a tariff of about 100% on imports of semiconductors but offered an exemption to companies that are manufacturing in the country or have committed to do so. However, this was not a formal tariff announcement, and it remains unclear how companies would be impacted. TI forecast fourth-quarter revenue to be $4.4 billion and earnings per share to be $1.26, both well below Street forecasts. The Dallas-based company reported third-quarter earnings of $1.48 per share, just shy of consensus expectations of $1.49, with restructuring charges and lower gross margins weighing on results.     TI has pledged more than $60 billion to expand its U.S. manufacturing footprint, underscoring its commitment to onshoring chip supply chains. Following the results, at least five brokerages have cut their price targets on the stock. The stock has fallen about 3.5% so far this year, giving it a 12-month forward price-to-earnings ratio of 29.03, compared with rivals Analog Devices and Micron Technology, 26.24 and 11.98, respectively. (Reporting by Akriti Shah in Bengaluru; Editing by Krishna Chandra Eluri)

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