Ferrari reveals Elettrica but dials down 2030 electrification goals

By Giulio Piovaccari and Keith Weir MARANELLO, Italy (Reuters) -Ferrari showcased the technology behind its first electric car but said on Thursday that petrol and hybrid vehicles will remain at the heart of its lineup until 2030. The electric car will be called the Elettrica and is due to go on sale next year. In an event at its Maranello headquarters in northern Italy, Ferrari revealed the Elettrica's production-ready chassis: a car base, with battery pack and electric motors, though with no wheels or outer shell for the moment. The unveiling of the inner workings of Ferrari's maiden electric car marks a milestone for the auto industry that is grappling more widely with a transition from the internal combustion engine to the electric battery. But Ferrari also shifted to a less ambitious approach to electrification. It now aims for a 2030 lineup made up of 40% internal combustion engine (ICE) models, 40% hybrids and 20% fully-electric. This marks a change from its 2022 plan, which had targeted 40% EVs, 40% hybrids and 20% ICE models in 2030. FOUR NEW MODELS PLANNED EACH YEAR Ferrari said it would launch an average of four new models per year between 2026 and 2030, maintaining the steady rhythm that has helped it stimulate the interest of its wealthy clients and grow its customer base. "With the new Ferrari Elettrica, we once again affirm our will to progress by uniting the discipline of technology, the creativity of design and the craft of manufacturing," Ferrari Chairman John Elkann said. The Elettrica complements Ferrari's traditional petrol and newer hybrid models. All strategic EV components — including high-voltage battery packs, e-axles and inverters — are developed and produced in-house at Ferrari's new "e-building" facility in Maranello, the company said. Sources told Reuters earlier this year that Ferrari does not plan to launch a second EV before 2028, citing weak demand for high-performance electric luxury cars. NEW LIFESTYLE STORES SET TO OPEN Ferrari's active client base has grown by around 20% since 2022, reaching 90,000. To deepen engagement, it plans to open new "Tailor Made" centres in Tokyo and Los Angeles in 2027 to help customers to add personal touches to their vehicles. It reaffirmed its lifestyle strategy expansion, with flagship stores planned in London and New York in 2026, and a broader range of luxury goods and experiences for both owners and fans of the brand. (Reporting by Giulio Piovaccari in Maranello, ItalyEditing by Jane Merriman)

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