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Google, NBCUniversal reach agreement to prevent YouTube content blackout

(Reuters) -Alphabet's Google and Comcast-owned NBCUniversal said they had reached a long-term agreement to retain availability of NBC shows, including "Sunday Night Football" and "America's Got Talent", on YouTube TV. The deal includes a multi-year commitment for carriage of NBCUniversal's full portfolio of networks such as NBC and CNBC on YouTube TV, according to a statement from the companies on Thursday. YouTube now accounts for the largest share of TV viewing in the U.S., ahead of streaming rival Netflix and traditional media companies such as Disney, according to analytics firm Nielsen. NBCUniversal's Peacock streaming service will also be available in the coming months as a subscription through YouTube Primetime Channels. The two companies agreed to a short-term contract extension on October 1, averting a blackout and ensuring YouTube TV subscribers retained access to NBCUniversal programming while negotiations continued. (Reporting by Juby Babu in Mexico City; Editing by Alan Barona and Devika Syamnath)

(The article has been published through a syndicated feed. Except for the headline, the content has been published verbatim. Liability lies with original publisher.)

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